It will be followed by a panel discussion on ‘The Binary Switch - Digital transformation and the future of business’ which will be moderated by Prof Srinivas Pingali, Professor of Practice, IIM Udaipur, Ms Bidisha Nagraj, VP Marketing Global Marketing (CMO) Schneider Electric India & Board Director Schneider Infrastructure Ltd, Ms Kavita Chaturvedi, COO, ITC Snack Foods Business and Mr. Carter Professor of Business Administration, Harvard Business School, will deliver the keynote address based on his recent book " Driving Digital Strategy: A Guide to Reimagining Your Business. The events will begin with an Inaugural address by Prof Janat Shah, Founding Director, IIM Udaipur.ĭay one of the event will focus on Digital Transformation and its impact on customer experiences and journeys. The purpose of the panel discussions is to enable the audience - comprising business leaders, influencers, decision-makers, practitioners, and researchers, to get a broad perspective on the topic, and how it enables desirable transformations at strategy and execution levels. The event will also see the presence of industry leaders from India, Singapore and UK, who will participate in panel discussions on varied topics of current interest. The D’Future event will bring together globally-renowned Professors and international authors in the digital domain to share insights on Digital Transformation. The event will also witness the decade anniversary of IIM Udaipur, which is growing to be a globally accredited and ranked management B-school, since its inception in 2011. The webinars to be held on December 2 nd – 3 rd 2021, marking the institute’s pioneering efforts in digital technologies and frameworks. This ensured, that they'd receive the delivery before the girl's wedding, and things could move smoothly!Īlso Read: Explore Goa On An Electric ScooterĪnd then, there was a shortcut of sorts! Thanks to an official government-approved scheme – a foreign exchange of $500 could help a customer get the delivery of a Bajaj Chetak out of turn, at a much earlier date! That said, even this arrangement involved a long long queue of highly eager customers.NovemUdaipur: The Indian Institute of Management Udaipur announced a two-evening webinar event comprising a talk and panel discussions under the title D’Future. So, how did it work out in the marriage scenario? Well, since the bride's family was almost always sure of Bajaj Chetak's demand in dowry, they'd often book the scooter when their girl child was barely 5-6 years old.
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This meant exceptionally long waiting period, as much as 10 years, in fact! Owing to the regulations posed by the Licence Raj (1951-1991), Bajaj Auto was only allowed to manufacture 20,000 units per year, which was far lower than the demand for the scooter in question. So much was the desire to own a Bajaj Scooter in those years, that the groom's family inarguably wanted it as a part of the dowry (a highly unfortunate practice that was prevalent back then)! Since the scooter was somewhat affordable, the price point was almost never an issue for the bride's family, but the scooter's timely delivery was. Hamara Kal, Hamara Aaj, Buland Hharat ki Buland Tasveer, Hamara Bajaj! is a slogan that´s popular even today Since traffic regulations weren't as stringent back then, the sight of a couple along with 2-4 children riding the scooter all at once was highly common, which gave Bajaj an indelible image – that of being a Family Scooter, much like the modern-day Family Car.Ī timeless ad and a captivating jingle aired by the company on television only further served to add to its value and ensure its permanency place in Indian society.
![youtube maharana pratap youtube maharana pratap](https://img.youtube.com/vi/oXT7E-4IRNY/0.jpg)
And that's not all! The scooter required little to no maintenance, and its servicing and repair were almost always truly inexpensive! It was also far more affordable than motorcycles back then. Moreover, its ability to function brilliantly in India's harsh climate, and work flawlessly despite heavy usage proved to be in favour of Bajaj Chetak. This 145cc, 2-stroke scooter proved to be ideal for riding across the poorly built Indian roads, and in fact, became the most used form of local and inter-city commute in the '70s and '80s. Named after Maharana Pratap´s famous horse who saved his master despite being fatally wounded in the battle, the scooter went onto symbolise loyalty and assurance to the Indian masses in the 70s and 80s, at a time when neither government nor the economy could provide them that. In fact, the Chetak, introduced in 1972, went on to live up to his name.
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And it certainly proved to be less temperamental than a Lambretta.